Hooked on Brands?
Introducing Brandoodles® -- The Brand Name Guessing Game

Bellwood, IL -- Think you are a brand name expert? Try the challenge of Brandoodles®, a new board game that fuels Americans obsession for brand named goods. Brandoodles® is a classic hangman game where the clues are based on supermarket brands in three categories - Health and Beauty, Food and Beverage, and Household Products.

The object of the game is to guess letters of the alphabet that reveal the name on selected clue cards that keep players and onlookers guessing. The game play engages the player in a near pathological connection to the 1000 well-known brands because its content is so strong and memorable to all.

"The typical American consumer is an obsessive-compulsive, brand-craving shopaholic that can instantly recognize, identify with and purchase the vast majority of the 47,000 or so branded items on supermarket shelves without batting an eyelash," said Belcom Corp. CEO Errol S. Doris Sr. developer of Brandoodles®. "Instant recognition of these products in Brandoodles® is a perfect example of why America is so obsessed with brands."

Brandoodles® is an easy-to-learn game that offers players a mix of passion for board games and vivid memory recall of the plethora of products that end up in every pantry each week. The fast-paced, nail-biting, frantic and on-the-edge-of-your chair fun lasts for about twenty-five to thirty minutes of playing mere four or five clues for each session. The game consists of enough brand name clues to last years even with four to six players guessing away at recognizable brand name classics like, BETTY CROCKER® CAKE MIX, PLANTERS® DRY ROASTED PEANUTS, COLGATE® DENTAL CREAM and TIDE® LAUNDRY DETERGENT.

Brandoodles® retails for $19.99 and is available exclusively at http://www.brandoodles.com/. The game is recommended for players ages 12 to adult. Each Brandoodles® game contains a Lucky Number Card with a chance to win a $150 Shopping Spree in any store in America, sponsored by the game developer. The winning numbers are posted each week online on the game's website.

The formula for Brandoodles® success is similar to Wheel of Fortune. The game controller chosen keeps the clue cards hidden and writes answers with a dry erase pen, one letter at a time, on the game box-turned-into the letter board Wheel of Fortune style, until the correct answer is guessed. Instead of a spinning wheel, players guess letters and move their game tokens, one space for each consonant along a colorful serpentine patterned game board. If a token lands on a "Pick A Vowel" space, the player may select a vowel. It is the only time that vowels can be chosen. Players have to avoid landing on the "Lose a Turn" spaces.

Players are rewarded cash and prizes from a deck of "reward" cards from which they select their winnings each time they select a correct letter. On occasion the "Bankrupt" card may rear its ugly head, sending them back to the bottom of the reward ladder.

About Belcom Corp.:
Belcom Corp. is a privately held Illinois Corporation in its twentieth year in business. Belcom CEO Errol S. Doris Sr. is the developer of Brandoodles®. Over the years, Mr. Doris has developed several games including MOTTO -- a Top 20 Game sold in the US in 1987 and KING O'KINGS -- a strategy game, ROUND O'GOLF -- a golf instruction game and PULSE -- the human body mystery game which have sold exclusively in Japan. Mr. Doris is the first American to have demonstrated the company's games in major department stores in Japan, according to the All Nippon Games Club consisting of 75,000 members. Belcom is a pioneer in the area of Flat-Bed Digital Printing having developed and installed the first commercial wide format digital printer in North America in 1991 to the sign industry, and in 2000, the first industrial digital printer to the packaging industry. Prior to selling its main business to HP Scitex (a Hewlett-Packard Company) in 2005, Belcom has been a major distributor and support force for the world's leading manufacturers of Industrial Digital Ink Jet Printing Systems. The company currently provides graphic arts and consulting services and operates Digital Printing Companies that produce packaging products, displays and board games.

For more information on Belcom, visit www.belcomcorp.com.

©2006 For more information contact: (203) 846-2811 or e-mail us.
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